About Us


Phytoponics Ltd. is an AgTech company founded in Cardiff, United Kingdom in October 2016 to commercialise a new patented hydroponic growing system invented by Adam Dixon, and further develop innovative solutions for world hunger, sustainability, and economic & social empowerment.

Over the last year we are grateful to have been recognised for our work, being chosen from amongst many applicants to participate in prestigious business accelerators such as Startupbootcamp Foodtech in Rome, and the Design Council Spark programme in London. These have enabled us to assemble an expert team that gives us the opportunity to deliver lasting sustainable agriculture, save lives, and protect the environment, focusing, our first target market in Europe worth €20bn.

In 2017 senior industry executives Marco Bicocchi Pichi, Grahame Dunling, Jewell Sparks and Hannah Senior joined Phytoponics as advisors, and market acceptance has come through two pilot programs with major greenhouse producers, with more trials in the pipeline. This validation has opened a huge opportunity for potential investment in our seed round which is currently open.

Company Vision:
“Phytoponics will be the leading provider of growing systems for the fresh produce industry, using innovation to lower the costs of healthy fruit and veg for the world’s population while delivering sustainable agriculture”.

Mission Statement:
“Make fresh produce abundant”.

The Team

Rebecca Fisher

Business Development Intern

Vacancy - Chief Operating Officer

For more details please see here

Grahame Dunling


Leading expert of hydroponics with 40 years’ experience in hydroponic growing, advising on hydroponics, sales and business development.

Marco Bicocchi Pichi


Award winning marketing, branding, and strategy executive, Italian Business Angel of the Year 2014 and Italia Startup (Association) President 2015/18

Hannah Senior


Experienced agribusiness and manufacturing executive as owner and CEO of PBS International with an MBA from Stanford University

W Jewell Sparks


CEO and Founder BiTHOUSE GROUP INC and Food und FoodTech (Deutsche Startup Association)