Leading European Economist Invests in Phytoponics

Huw Dixon

We are excited to announce another investor in Phytoponics, Huw Dixon, a leading European economist, (see his LinkedIn profile here). Huw has been a professor at Cardiff Business School since 2006, having previously been Head of Economics at the University of York, after being a Professor of economics there, and the University of Swansea, a Reader at Essex University and a lecturer at Birkbeck College (University of London).

Huw is also the father of Phytoponics’ CEO Adam Dixon, and his decision to invest is naturally also a matter of trust and affection, but he has decided to invest considering the quality of the team, the selection from StartupBootCamp Food-Tech in Rome and the association of investors and horticulture experts that confirmed the high potential of the initiative. While he has previously invested in other companies trading on the stock market, this is his first investment in a start-up. Huw believes that “there is a lot of potential in terms of [Phytoponics’] market… and it brings together Adam’s interests of horticulture and engineering… while creating a new take on an existing technology”.

Huw Dixon is one of a number of investors Phytoponics has secured for our seed round, bringing us closer to realising our target of £650k of investment.

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